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Call-Us Info Ltd. understands the important role market research plays
in assisting companies plan their future and make critical decisions.
We will partner with you to provide these services and the the quality
data necessary to make these future plans.
DATA COLLECTION SERVICES
Quantitative Data Collection
Call-Us Info Ltd. operates a state of the art data collection center
with over 250 CATI (Computer Assisted Telephone Interview) stations. We
guarantee that we can accommodate your data collection requirements on
a small to large scale, and that our services will be more
cost-effective and exceed your quality expectations.
Our extensive data collection experience includes:
- Customer/Member/Employee Satisfaction Assessments
- assessing opinions and attitudes of various client groups and
tracking the effect of the organization's product, management and
service delivery.
- Marketing Assessments - information on image,
product/service demand, pricing, promotions and distribution.
- Public Opinion/Political Polling
- information on public perceptions, attitudes and preferences towards a
particular government or political entity.
- Needs and Preference Surveys
- information on user requirements in both public and private sectors
i.e. health care, recreation, transportation, education and business.
- Advertising Testing and Effectiveness Tracking - assess key messages and information needs by target audiences.
- Media Surveys - evaluate audience media preferences
and habits.
TECHNOLOGY
- Industry Certified IT staff.
- High speed data network connecting all call centres using market leading Cisco Technology.
- High availability Dell servers using redundant network and disk technologies for maximum uptime.
- Secure encrypted on and off site data backups.
- On site date centre protected by Cisco ASA technology and monitored keycard access.
QUALITY CONTROL
- Call-Us Info Ltd. ensures the highest degree of Quality Control, through every aspect
of Project Management, Data Collection and Processing.
- Quality Control at all stages is the most important measure of effectiveness of
a project.
DATA COLLECTION
STANDARDS & PROJECT MANAGMENT
- Strict compliance with CASRO standards.
- Dedicated Project Managers/Supervisor ratios. Strict Supervisor to Interviewer ratios.
- Dedicated interviewing teams - Daily Shift and Project briefings.
CATI PROGRAMMING
- Extensive internal review and testing of questionnaires.
- Ongoing data validation.
- Exhaustive pre-field testing.
- In-house programming team.
INTERVIEWER TRAINING
- Interviewers are trained to MRA (Market Research Association) specifications.
- Interviewers must pass a three month probationary period.
- Interviewers are supported with coaching, training and extensive monitoring.
- Feedback from monitoring and coaching is incorporated into regular performance evaluations.
- Training
includes: technology, market research skills and practices, industry
information, companies policies and customer service skills. Prior to
each study, the project management team conducts a thorough briefing
with the interviewing team, including instructions and information
about each particular project.
MONITORING
- Call-Us Info Ltd. provides a low ratio of supervisors to interviewers.
- We provide remote monitoring capabilities for clients.
- Call-Us Info Ltd. upholds a minimum of 10% monitoring of all completed surveys.
ISA
- Click
here for More details as to the services we can supply through our
relationship with Interviewing Services of America:
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